Home 2.0 Blog Archive

Monday, February 23, 2015


The Starter Home 2.0 Why

This past Friday, I spent the day at FRCH Design attending Session #3 of the 2014-2015 AIA Cincinnati Vision Program focused on Advocacy and Presentation Skills. One of the most interesting takeaways from the day was Inspiring Action by Starting with the Why, a concept popularized by Simon Sinek, whose 'Golden Circle' graphic and TED Talk on the subject is featured below. The main point being the vast majority of companies and leaders sell What they do, but the truly inspiring, from Apple to Martin Luther King, sell Why they do what they do. So I asked myself, 'What is the the Why behind the Starter Home 2.0 project?' 

The Starter Home 2.0 Project Golden Circle
Why: To enrich the quality of domestic life for individuals and families within the home and in the surrounding community
How: Create safe, comfortable dwellings in diverse community networks
What: Build contemporary, affordable residences in the context of established walkable neighborhoods, close to jobs and entertainment centers.