Home 2.0 Blog Archive

Thursday, February 23, 2017

THE HOME 2.0 PROJECT: RE-BRANDED

Shorter Name, Larger Aim

The Starter Home 2.0 Project and Blog has its roots in what I perceived as my own personal Millennial Housing Dilemma of:
  • Do I buy an affordable old house in a walkable neighborhood that lacks the amenities, energy efficiency, and durability of a newly constructed home? OR
  • Do I buy an affordable new house in an isolated outer suburb that is highly car-dependent and lacks convenient access to jobs and entertainment? OR
  • Is there another option? A Starter Home 2.0 option?
Frustrated with the state of Starter Home options available, I made the decision to initiate the Starter Home 2.0 Project as an effort to design, develop and build a contemporary, affordable residence in the context of an established walkable neighborhood, close to jobs and entertainment. The Starter Home 2.0 Project Blog was launched in tandem with this effort to document the project's process and progress, while sharing additional thoughts and insights regarding the Starter Home 2.0 concept. 

In the 2+ years since the initial launch, the Starter Home 2.0 Project and Starter Home 2.0 Project Blog have both become success stories, but I realize now that I underestimated the audience for this type of urban living arrangement by limiting it to Millennials and those in the market for starter homes. This is why I have made the decision to re-brand the 'Starter Home 2.0 Project' and 'Starter Home 2.0 Project Blog' moving forward as the 'Home 2.0 Project' and 'Home 2.0 Project Blog' simply dedicated to Designing & Developing the Next Generation of Home, in whatever capacity that might be.