Investigating Millennial Homebuyer's Wants and Needs
Builder Online, recognizing the rising tide of Millennial Homebuyers flooding the marketplace, set out this past year to design, build and document its own prototype housing, called the 'Responsive Home' aimed at satisfying the wants, needs and desires of this target demographic. A series of articles have been posted about the ideas, construction, and lessons learned along the way, and the latest article is titled 'Millennials Will Find Value In Responsive Home Products: From windows to faucets, manufacturers know millennials want bang for their buck'. My personal take is that while the Responsive Home project has some nice moments, it lacks the empathy, humility and restraint needed to produce a cohesive design that truly satisfies the wants, needs and desires of its target audience. My hope and expectation is that the Starter Home 2.0 Pleasant Ridge and Oakley projects are more successful in this regard.
